Have you ever been searching for an answer to something when you come across a page that asks for your e-mail address in exchange for the answer you were looking for?

The answer could be a 10 step guide to lose 5lbs, or a free video revealing how John made his first $1,000 online.

Those pages are called landing pages or capture pages. Another name for them is an opt-in page. Whatever you want to call it, it is the first step to e-mail marketing.

My favorite software for building opt-in pages can be found here.

Why is so important for someone to collect an e-mail address? E-mail addresses are considered your online asset. Your e-mail list is traffic that you own.

What do I mean by traffic? Traffic means people or potential customers. What that means is, when you have an e-mail list, you can e-mail that list with any sort of offer that you want.

If you have a new product that you want to tell people about, instead of having to buy ads to sell that product, you can now just e-mail your list of potential customers to tell them about that new offer!

Now, how can you start to build your e-mail list? There are a couple of ways. One way is to create a video, a checklist, an ebook, or some other digital information product and offer it for free in exchange for an e-mail address.

I have also gone through a Free list building training that has helped me build my e-mail list. Click here if you would like more information on this free list building training.

What else would you need in order to do e-mail marketing? One of the other things that you would need is something called an e-mail autoresponder. An e-mail what!?

An e-mail autoresponder is a computer program that automatically answers e-mails sent to it. What this means is, you don’t have to sit at your computer all day and send e-mail after e-mail and respond one by one to every e-mail. That would be absolutely exhausting and a waste of your precious time.

An e-mail autoresponder allows you to set up a series of e-mails that will go out automatically at a time that you specify. It also allows you to send an e-mail to your entire list at one time. This is huge!

This means that if you have an e-mail list of a few hundred or even a few thousand people, you can send out one e-mail to all of those people at the same time with whatever offer or information you want.

I hope you are seeing the value of having and building your e-mail list. Your list is your biggest asset online. So again, if you are interested in learning how to build an e-mail list, check out this free list building training here. I will also leave a list of some e-mail autoresponders below that you can check out.

These are just a few that are available so feel free to explore more options. Reach out to me here on Facebook and leave a comment below. Make sure you share this if you found any value or if you know anyone who could use this information.

To your Success!!

Tamara Mascarenas

****Disclaimer, this article may contain affiliate links and I may earn a commission from things purchased.